home > benefits of IDX
 

How will the IDX benefit brokers and agents?
 
  • Increased inventory, which drives more Web traffic, increases the "stickiness" of the site, and provides additional Internet lead opportunities.
  • An enhanced ability to develop stronger ties with their customers by providing comprehensive regional and local market information.
  • The ability to better serve the nation's growing ranks of Internet-savvy homebuyers and sellers who want "one stop shopping".
  • The ability to focus on service rather than inventory.
  • The same level of service you're used to getting from your MLS system - 24 x 7 availability and quick access to listings - you also get from your IDX solution.
  • Better educated…never before has this type of information been available to consumers without interacting with a real estate professional. Consumers come more prepared and better educated about the market with more realistic expectations. This makes the home buying process more efficient when they begin working with a real estate professional.
  • Dynamic Content…creates a draw for new prospects to visit the brokers web site.
  • Local service…the consumer may feel more comfortable using a property search tool that is offered by a local brokerage vs. using a national portal such as realtor.com or homeadvisor.com.
  • Retention…creates an incentive for the consumer to come back to the site.
  • Branding…most IDX / Broker Reciprocity solutions are “branded”, keeping the broker identity and message in front of the consumer at all times.
  • Stickyness…IDX / Broker Reciprocity is automatically updated with the local MLS data, usually on a daily basis. This creates a dynamic resource and consumers will want to keep coming back to see what's new.
  • Lead Generation…consumers will go to a brokers web site that promotes access to the entire MLS database, once they're on your site, you can use capturing tools to gather the leads.
 
When consumers visit broker and agent sites, they will stay longer because the brokers/agents have comprehensive listing data to offer and they will be able to search IDX property listings without having to sign up for a password. The broker/agent sites may also offer easier interfaces for consumers, since many of the national sites are cluttered with non-listing content.